This question, which seems banal at first sight, has been asked to us numerous times by people across spectrum From Friends & Family to Investors, from OEMs and organisations to even consumers Its about high time its answered Its Digital all the Way Remember the good olds when we had to reach a place in …
Circa 2012. A new series of campaigns by Maruti Suzuki hit the screens of Indian consumers. The campaigns were centered around one question “Kitna Deti hai” translating into “what’s the mileage”, effectively summing up Indian consumer’s obsession with automobile fuel efficiency in choosing their cars. The ads were a result of market research that showed …
Is EV the future of India and who is leading them into the future? Read More »